Founded in 1908 by Ludovico Martelli, Proraso have been setting trends in the shaving world for four generations. This was the year of the Pre and After Shave Cream, which surprised with its freshness and efficacy: it was first embraced by Italian barbers and then by an ever-growing number of home shavers. The way of shaving changed in an Italy that craved change. Proraso grows by Italy’s, and the world's, side.
